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WPP breaks silence; calls NDTV's lawsuit 'hypothetical'; to file a defamation suit

In a statement issued to the media, WPP has mentioned that there is no merit, whatsoever, in any of the claims made in the hypothetical lawsuit relating to the WPP Parties, nor do the courts of New York have any jurisdiction to hear any such claims.

In reference to the recent lawsuit that was filed by New Delhi Television (NDTV) against the Nielsen Company, WPP notes that the lawsuit has not, as of today, been served on WPP, or on any of WPP's operating companies (the WPP Parties"). In fact WPP has referred to NDTV's grievances, officially reported under the New York State laws, as 'hypothetical'.

WPP breaks silence; calls NDTV's lawsuit 'hypothetical'; to file a defamation suit
WPP breaks silence; calls NDTV's lawsuit 'hypothetical'; to file a defamation suit
WPP breaks silence; calls NDTV's lawsuit 'hypothetical'; to file a defamation suit
In a statement issued to the media, WPP has mentioned that there is no merit, whatsoever, in any of the claims made in the hypothetical lawsuit relating to the WPP Parties, nor do the courts of New York have any jurisdiction to hear any such claims.

Therefore, in the light of these circumstances, WPP is giving an active consideration to issuing proceedings against NDTV for defamation and has instructed its lawyers accordingly.

The statement further suggests that TAM India (TAM), which is a joint venture between AC Nielsen Research Services Private Limited and Kantar Market Research Services Private Limited, is proud of the service it has been delivering to the market for 14 years, and the way in which investment in technology has been applied to the service.

"As recent developments indicate, TAM is committed to working with the industry to continuously improve the use of technology, coverage and transparency. TAM has taken and continues to take stringent measures to protect the panel against repeated attempts at tampering by currently unknown parties and has recently agreed a series of additional steps with the industry to remove any question marks about the quality and reliability of the TAM data," WPP claims.

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