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TBWA India wins The Forum Mall account

By afaqs! news bureau , afaqs!, Mumbai | In Advertising | August 28, 2012
The business was awarded to the agency following a multi-agency pitch process.

The Forum Mall Bengaluru, a part of the Prestige Group, has awarded its creative duties to TBWA India. The business was awarded to the agency following a multi-agency pitch process.

The Forum Mall

Rama Raju, general manager, The Forum Mall, says in an official communiqué, "What impressed us was TBWA India's ability to think out of the box, its disruptive approach and most importantly, brand ownership, which convinced us to partner with it."

Nirmalya Sen, managing director, TBWA India says that only the most mature marketers pick their communications partner on the basis of their credentials. "We are delighted to partner one such company in the Prestige Group and we are looking forward to co-creating The Forum brand with it," says Sen.

Arindam Sengupta, vice-president, South, TBWA India, adds, "We are delighted to work with a client who shares similar ideologies and understands our approach to communication. It is indeed a challenge and an honour for TBWA to build such an iconic brand. We look forward, in all enthusiasm, to create some unconventional and fresh advertising for it, with it."

The Forum Mall is one of Bengaluru's most prominent landmarks and shopping destinations.

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