Bacardi brings back the third edition of its multi-genre music festival, Bacardi NH7 Weekender in a much bigger format compared to previous years. This time, the festival will travel to three cities with more than 200 artists participating and six stages in every city, each dedicated to a different genre of music and experience.
Each festival is designed according to the city and will feature a host of different bands and artists.
The six stages that play different genres of music are based on the various labels of brand Bacardi as every label is connected with a certain genre of music. Thus, while vodka brand Eristoff will host the popular dance and electronica stage named as Eristoff Wolves Den, the Dewarists stage (named after the label Dewar) will play folk and fusion music. Also, Bacardi Black Rock Arena will host rock and metal music, and Dub Station stage will play dub step, drum and bass and reggae music.
A brand new stage will be introduced this year - The Fully Fantastic Indie Stage - dedicated to rising new bands. In addition, there is a brand new Bacardi Breezer area with crazy costumes and insane colour, where the DJ will play reggae, funk, jazz, salsa and other music.
For three months, the festival will travel to three cities starting from Delhi scheduled on October 13-14 at Buddh International Circuit, Noida. The next stop will be in Pune at Amanora Park Town on November 2-4 and the last one in Bengaluru on December 15-16.
Manish Seth, director, marketing and sales, Bacardi India, says, "Bacardi believes in bringing people 'together' and Bacardi NH7 Weekender is a true affirmation of that belief. We were overwhelmed by last year's response, participation, support and now we bring the festival back with a bigger bang by taking it to three cities. Last year saw acclaimed international artists and home grown talent and this year, we bring you much more. We are excited that the festival is travelling to cities like Delhi and Bengaluru where we've had our patrons."Have a look at the winning agencies' work portfolio for Digital Agency Awards 2014. Major stories over the last 30 days