Guava Creative Solutions, the boutique agency founded by Junaid Memon, has won the creative duties for Strata India, a geotechnical solutions provider.
No official pitch took place before the account moved to Guava Creative Solutions.
Strata India operates in the B2B market and harbours plans to foray into the B2C space in the days ahead. Guava's appointment is in sync with this growth plan. For the same, the brand has earmarked a substantial media spend amount.
The media planning is being done by an in-house team as of now.
Strata Geosystems India was established in 2004. The company works with Strata Systems Inc., USA, which is part of the 130-year old Glen Raven Group of Companies.
Strata is an end-to-end geotechnical solution provider for reinforced soil walls, slope protection and stabilisation, erosion control, foundation improvement for structures and embankments, steep slope embankments, strengthening of paved and unpaved roads, storage yards and industrial flooring.
Established in 2009, Guava Creative Solutions is a part of the production house, Nomad Group.