Orchard Advertising wins Lux's ONN innerwear account

By Ashwini Gangal , afaqs!, Mumbai | In Advertising | September 25, 2012
The account was earlier handled by Meridian Communications, Ogilvy India's second agency.

Orchard Advertising was recently awarded the creative mandate for ONN innerwear, a premium brand for men from the stable of Lux Industries. The agency's Mumbai branch will handle this account.

Partha Sarkar

ONN offers a range of products including vests, briefs and boxers. The brand's product portfolio also includes men's sportswear and leisure wear.

Earlier, the account was handled by Meridian Communications, Ogilvy India's second agency.

Addressing the win, Partha Sarkar, vice-president and branch head, Orchard Advertising, says, "Orchard won the account on the basis of the strategy we presented. We looked at the brand with our 'HumanKind' approach and arrived at a communication plan for the brand, which will help establish a better connect with its core audience. We are currently developing the campaign in partnership with the client."

It was the agency's robust communication strategy and plan that helped it clinch this win. The team is currently working on developing a new campaign for ONN, which is scheduled to be released later this year.

Actor Shah Rukh Khan is the brand endorser for ONN.

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