The agency spokesperson has confirmed the news to afaqs!.
The development is the result of a pitch process that involved two rounds.
The creative duties for the brand were with Rediffusion-Y&R.
The brand plans to get aggressive on the advertising front. The upcoming ad campaign will be a 360 degree effort slated to break in a month.
Established in 1959, GKB Opticals offers a range of eyewear products such as sunglasses, eyeglasses and contact lenses for men, women and children. It has more than 60 stores across the country and houses designer brands such as Ray-Ban, Oakley, D&G and Versace, amongst several others.
For Meridian Communications, this win comes close on the heels of winning the creative mandate for bottled drinking water giant, Bisleri.