Bhaskar Das, president and principal secretary to the managing director at Bennett, Coleman & Co. Ltd (BCCL), has put in his papers thereby ending his 32-year stint with the company.
Das joined The Times of India Group in 1980 as a management trainee, wherein he received multi-location, multi-brand exposure. He was made the head of the Response department in Ahmedabad in 1981 even before he could complete his probation period as a management trainee.
Two years later, he took over as sales head of the Eastern Region in Kolkata and, in 1986, became the profit centre head for the east region. In 1990, Das was appointed as the profit centre head of Gujarat and took over as director of the western zone of Response (ad sales) in 1995.
In 2005, Das was named the executive president of BCCL. His mandate was to maximise the company's volume and value market share by ensuring quality service to business constituents and driving value innovations.
Das has also been the brand custodian of The Economic Times. He was involved in the overall management of The Economic Times including content, pricing, promotion and distribution, with the mandate to enhance the commercial health of the brand.
Meanwhile, apart from being integrally involved in the broad strategic direction of BCCL, he was also a board member of Zoom Entertainment Network, Times Guaranty, Optimal Media Solutions, World Wide Media (a BCCL-BBC joint venture company marketing the group's magazines) and Vijayanad Printers (a recent acquisition of BCCL).
Das completed post graduation in International Relations from Jadavpur University in 1977. He then completed Master's degree in Business Administration (marketing specialization) from Kolkata University in 1979.First Published : October 01, 2012