Maanvi and Viraat, characters from the show Ek Hazaaron Mein Meri Behna Hai on Star Plus, will get married this October. In a bid to celebrate their wedding with viewers, the channel has executed an on-ground activation wherein a van travels to various cities, announces the wedding, interacts with viewers and collects best wishes for the couple.
A day before the wedding, these greeting cards will be unveiled in front of the couple in an event and the best messages will get to attend Viraat and Maanvi's wedding.
The four vans have started their journey on September 30, which will conclude on October 7. The canter vans will travel across 13 cities such as Delhi, Noida, Ghaziabad, Lucknow, Kanpur, Allahabad, Agra, Varanasi, Meerut, Nagpur, Nasik, Aurangabad and Pune.
Recently, Star Plus conducted a marketing activity for another show, Diya aur Baati Hum around Sooraj's (the main protagonist) victory in Singapore. The channel received messages from viewers wishing Sooraj and made them into promos. Also, a Vijay Yatra was organised with Sooraj in Delhi. It was attended by thousands of people and he made a special dish for the people present.