afaqs!

Go Air scouts for creative partner

By Shibani Gharat , afaqs!, Mumbai | In Advertising | October 08, 2012
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The pitch is underway in Mumbai and almost 30 agencies are reportedly in the fray for the business.

Low cost airline Go Air is on the lookout for a creative partner in Mumbai. The airline is already in initial talks with about 30 different agencies in the city. Almost all large agencies are a part of this pitch.

<br></div><p>Go AirSources close to the development have confirmed the news to afaqs! on the condition of anonymity.

Everest Brand Solutions is the incumbent on the business. For the record, Everest Brand Solutions bagged the creative duties of the Mumbai-based airline in January, 2011. It won the business after a multi-agency pitch that took place in Mumbai, in which almost five-six different agencies had presented. Many agencies in Mumbai have in fact expressed their astonishment at the number of agencies participating in this pitch.

The approximate annual spend on media is estimated at Rs 5-10 crore.

Go Air, the aviation foray of the Wadia Group, was launched in November, 2005. Launched with the aim to commoditize air travel, the company offers airline seats at marginal premium to train fares across India. The airline currently operates more than 100 daily flights across 22 destinations, and about 707 flights weekly.

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