Professional networking website LinkedIn has introduced new features that aim to enable corporate users to reach and connect with their target audience more easily.
The new look features cover pictures on the top of the page, wherein the brand can express the brand personality. It has also introduced a new functionality called Featured Update which allows companies to spotlight important news by promoting these at the top of their update stream. Through this free feature, brands can give prominent placement for news that they want to highlight for up to 48 hours.
The main goal behind this step is to provide an environment where brands have the proper tools and platform to cultivate meaningful relationships with the members.