WOI: Bigg Boss and Bol Bachchan most trending in Week 43

By afaqs! news bureau , afaqs!, New Delhi | In Media Publishing | October 30, 2012
The report released by the TV search and EPG company What's On India (WOI) also states that in the English movie genre, The Dark Knight was the most searched title in Week 43.

What's On India, the television research and electronic guide provider (EPG) provider, has released its weekly TV Trends report. The study mentions the top programmes that were searched for on the company's various platforms. These platforms include web portal, mobile portal, BlackBerry apps, iPhone apps, iPad apps, Windows Mobile, Nokia Ovi apps, Android phone and tablet apps, and EPG-on-the-Cloud (MobileTV and IPTV).

What's On India

The study has revealed the top five titles in the eight categories, including English movies, Hindi movies, English shows, Hindi shows, regional shows, regional movies, sports, and kids, documentaries, lifestyle and food. The last category combines four niche genres such as kids, documentaries, lifestyle and food.

As per the trends released by WOI, between October 21 and 27 (Week 43), Bigg Boss and Bol Bachchan were the most trending programmes in the Hindi shows and Hindi movie genres. Among the Hindi shows, Bigg Boss of Colors is followed by the daily fiction, Iss Pyaar Ko Kya Naam Doon (Star Plus) at No. 2.

At No. 3 is Sony's fiction Bade Achhe Lagte Hain, while at Nos. 4 and 5 are Balika Vadhu (Colors) and Yeh Rishta Kya Kehlata Hai (Star Plus), respectively.

Amongst the Hindi movie genre, Bol Bachchan (Star Gold) is followed by Rab Ne Bana Di Jodi (SET Max) at No. 2. However, at Nos. 3, 4 and 5 stood the movies Zindagi Na Milegi Dobara (Star Plus), Singham (STAR Gold) and Haunted (SET Max), respectively.

Moving on to the most-searched English shows on television in the past week, Two and a Half Men (STAR World) stood at the No. 1 position, while How I Met Your Mother (STAR World) and The Big Bang Theory (Zee Cafe), followed next at Nos. 2 and 3 positions. At the trailing end stood Grey's Anatomy and American Idol at Nos. 4 and 5, respectively.

The Dark Knight (WB) was the most searched English movie, followed by Transformers: Dark Of the Moon (HBO) and Money Ball (Pix) at Nos. 2 and 3 respectively. Next on the list are Iron Man (Movies Now) and Rise of the Planet of the Apes (STAR Movies).

Interestingly, the live telecast of FIA F1 World Championship stood at No. 4, much below the two football tournaments and one cricket tournament. Champions League T20 created the maximum buzz on the platform, while Barclays Premier League was the second most searched for sports programme in Week 43 of 2012. UEFA Champions League stood at No. 3 in the list. Last in the list in the sports genre was WWE Raw 2012.

Among the regional shows, Maa TV had two shows among the top five. However, the No. 1 spot was taken by Asianet's daily fiction, Kumkumapoovu. At No. 2 is STAR Vijay's reality talent hunt show, Super Singer Junior, followed by Maa TV's fiction show Choopulu Kalisina Shubhavela. This is a remake of Star Plus' Iss Pyaar Ko Kya Naam Doon.

At No. 4 is another fiction by Sun TV, Thendral, while at No. 5 is Maa TV 's fiction Kodala Kodala Koduku Pellama. This is also a remake of Star Plus' Saathiya Saath Nibhana.

In the regional movies category, Oru Kal Oru Kannadi (Sun TV) ranked No. 1, while Aagathan (Asianet Plus) was at No. 2. Telecast on Gemini TV, Oosaravelli stood at the No. 3 position in the most searched regional movie list. Vazhakku Enn 18/9 (STAR Vijay) and Yudham Sei (STAR Vijay) stood at Nos. 4 and 5, respectively.

The only kids' programme that made it to the list in the last category was Doraemon, which was at the No. 1 slot. At No. 2 stood a documentary, Tech Guru from CNBC Awaaz. Next in the list was Turban Tadka, from the food channel Food Food, at the third position. The new series of History TV 18, Dynamo: Magician Impossible stood at No. 4, while latest India-centric show on TLC, What Not To Wear - India stood at No. 5.

The company claims that TV Trends has been built using specialist and proprietary algorithms that collate, analyse and compute millions of observations across multiple platforms. It provides cues and powerful insights into the potential consumption and viewing intention of the audience.

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