The Hinduja Group has taken on board Bajaj Group's Ashish Kaul as group vice-president, communications. He will report to A K Das, chairman, IndusInd Media & Communications.
Sources close to the development confirmed the news to afaqs!.
Kaul moves in from the Bajaj Group, where he was business head for the group's FMCG business for West Asia.
Interestingly, this is Kaul's second stint at the Hinduja Group. In 1997, he was assistant manager at IndusInd Media and Gulf Oil. Two years later, he moved on to join Zee TV, where he stayed for about nine years. He was at the forefront of CAS drive and launch of India's first DTH platform, Dish TV, in 2005. When he left the company in 2008, he was executive vice-president.
He then had a short stint at BAG Films as group chief operating officer. He has also been group CEO for News 24/E24 channels and consulting director to Level IX Brand Advisory, a premium brand and marketing management firm based in Mumbai.
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