Shaadi.com appoints JWT India as its creative agency

Matchmaking portal Shaadi.com has appointed JWT India as its creative agency. The win follows a pitch process that took place in Mumbai, wherein only a few select agencies were invited to participate.

The approximate spend on the media could not be ascertained at the time of filing this report.

Launched in January, Angry Brides is an online game developed as a move to fight the prevailing menace of dowry in India. The title of the game is inspired by Angry Birds, a popular Facebook and smartphone game. The game has been conceptualised, designed and developed in-house by the Shaadi.com team.

Angry Brides involves three levels where the player gets to interact with three grooms with heavy dowry price tags. The player needs to strike the dodging grooms with a weapon of their choice from household items like rolling pins, sandals, utensils and brooms. Each aim decreases the price of the groom and adds the saved money to the player's points, called the 'anti-dowry fund', which players can choose to publish on their Facebook wall or tweet to their timeline.