According to industry sources, Publicis Capital has roped in Divyapratap Mehta as chief strategy officer. Mehta is expected to join office from Monday, November 12.
Earlier, Mehta was vice-president, planning at Grey Group. He moved from Lowe Lintas to Grey India in 2010, ending his five year stint with the agency.
In his 16-year career, Mehta has had extensive experience on consumer habits of women and youth across various geographic markets. The various brands he has worked on include Reckitt Benckiser, Unilever, Panasonic, LG, Nestle and Maruti.
His work on the 'Challenges Global Brands Face in Asia', presented by Unilever Asia, received recognition in the Asia Marketing Forum, 2009.
Besides Lowe, he has also worked with agencies such as TBWA, Leo Burnett and McCann Erickson.