Commenting on the win, Manish Bhatt, founder director, Scarecrow Communications says in an official communiqué, "Kohinoor is already a well-established brand with a superb product portfolio. This gives us a great starting point for taking it to the next level."
Adds Raghu Bhat, founder director, Scarecrow Communications, "The quest for a place in a woman's kitchen involves creating communication that finds a place in her heart. We are all fired up for this challenge."
Kohinoor Specialty Foods India (KSF), is a 85: 15 JV between $3.3 billion McCormick, headquartered in USA, a global leader in manufacturing, marketing & distribution of spices, seasonings, specialty foods & flavours and Kohinoor Foods, a Basmati rice company.
McCormick's key sales, distribution and production facilities are located in North America and Europe. Furthermore, the company has facilities in Mexico, Central America, Australia, China, Singapore, Thailand and South Africa.