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WATConsult to handle digital and social media mandates of Godrej Nature's Basket

By afaqs! news bureau , afaqs!, Mumbai | In Digital | November 16, 2012
Encouraged by the work done for Godrej's other brands, the company invited WATConsult to present its strategy, which helped it bag the account.

Social media strategy consulting agency, WATConsult has been appointed to handle the social and digital duties of Godrej Nature's Basket, the gourmet retail venture of the Godrej Group.

The agency already has an existing relationship with the Godrej Group working on brands such as Godrej Appliances, Godrej Locks and Godrej Security Solutions. Based on WATConsult's previous work for Godrej, the agency was invited to pitch for Godrej Nature's Basket before being awarded the business.

Having signed a yearly contract, WATConsult going forward will chalk out digital strategies and manage the brand's social media presence across different platforms.

Rajiv Dingra

Commenting on the win, Rajiv Dingra, founder and chief executive officer, WATConsult says, "Since our inception in 2007, it has been the constant endeavour of WATConsult to create path breaking creative campaigns that not only make an impact digitally but leave a mark across media. Godrej Nature's Basket is a leader in its respective industry and by providing excellent quality innovation through strategy, technology and quality of management; we hope that we deliver exceptional performance."

Dingra tells afaqs! that the agency takes particular pride in its creative strength that found favour with the Godrej Group.

"We work fairly deep with our clients. And when it comes to Godrej, the group has seen the work we have done for its other brands and know we understand Godrej as a group and its vision well. We are proud of our creatives and were told that our presented strategy for Godrej Nature's Basket had a slight edge over others," he says.

Mohit Khattar, managing director, Godrej Nature's Basket states that social media forms a key part of the brand's strategy and hence, the association with WATConsult.

"Social media plays a pivotal role in building strong consumer engagement for Godrej Nature's Basket. Understanding the importance of this platform, it was integral for us to get on board an agency that can help us drive our vision towards being a preferred world food destination,"

he says.

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