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Reliance Footprint appoints AliveNow as its social media agency

By afaqs! news bureau , afaqs!, Mumbai | In Digital | November 23, 2012
As part of its new mandate, the Bengaluru-based full service agency will manage the brand's social media presence and craft unique branding and marketing initiatives to attract extensive engagement.

At a time when the online digital platform is beginning to work as a feedback mechanism for many retail brands, Reliance Footprint, the family footwear brand from Reliance Retail, has roped in AliveNow as its social media partner.

As part of its new mandate, the Bengaluru-based full service agency will manage the brand's social media presence and craft unique branding and marketing initiatives to attract extensive engagement.

Adhvith Dhuddu

Commenting on the win, Adhvith Dhuddu, CEO, AliveNow notes that brands are now getting ever more focused on building their presence on social media. This platform has become one of the most popular and powerful media to reach a widespread audience by creating a need to increase purchase, drive sales and create strong brand recall.

"We look forward to working with Reliance Footprint and to match its strong offline brand presence with a robust digital presence. Having successfully worked with Reliance Trends for its social media campaigns, we want to follow suit with Reliance Footprint as well,"

he says.

Debdeep Sinha, senior vice-president and chief marketing officer at Reliance Footprint, says, "Social media acts as an important source of information and greatly influences the buying decision of the consumers. We look forward to working with AliveNow to build and execute social media strategies that will help Reliance Footprint to listen to what the consumers are saying and thus deliver on their expectations."

The other clients that AliveNow has worked on include Hard Rock Cafe, Pepsi, Hyundai, Honda, Chevrolet, ITC, Prestige Smart Kitchens, PVR Cinemas, Reliance Trends and Cycle Agarbatti.

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