About 128 entries from 20 agencies have been shortlisted for the 2012 Effie Awards. With this, the competition has progressed to Round 2, which will again be held in Delhi and Mumbai. Organised by The Advertising Club, the second part of Round 2 will be held in Mumbai on November 29. The final results will be announced on December 4 at an award ceremony in Mumbai.
The highest number of shortlisted entries are in the Integrated Advertising Campaign category (12), with Beverages/ Drink, Confectionery and Food (11), and Telecom and Related Products (9) close behind; the least entries are for Consumer Durables: Others (2) and Healthcare (1). Lowe Lintas & Partners is the sole agency whose campaign case study - The sweetest thing you can tell a diabetic - has been shortlisted. Interestingly, ABP One's Cadbury Mishti Shera Srishti campaign made it through to the Integrated Advertising Campaign and Regional Advertising categories. Ogilvy & Mather's Satyameva Jayate campaign has been shortlisted in the Integrated Advertising Campaign category.
The second round of the awards was held in Delhi on Monday, followed by a similar procedure in Mumbai. About 17 judges representing ad agencies and clients will critically analyse the videos and case studies submitted by the agencies.