Yes Mart hands over creative mandate to Push Integrated Communications

By afaqs! news bureau , afaqs!, New Delhi | In Advertising | November 30, 2012
The size of the business is more than Rs 5 crore.

Push Integrated Communications has won the creative duties for Yes Mart, the Hyderabad-based electronics and white goods chain owned by RamaKrishna Teletronics. The agency will also develop the communication strategy for the brand.

The size of the business is estimated at more than Rs 5 crore. With this, Push Hyderabad has hit a hat trick, Yes Mart being the third win in a row for the agency. Earlier, it acquired the creative duties for 6 Mall and Centro Footwear.

V A Shrikumar

In an official communiqué, V A Shrikumar, managing director and chief executive officer, Push Integrated Communications, says, "Yes Mart is poised to change the retail landscape of Hyderabad in the electronics, mobile and white goods segment. We are elated at its decision to partner Push Integrated Communications to architect its communication language and creative expression. Yes Mart is not just an account win for Push, but a long standing partnership for good."

RamaKrishna Teletronics plans to launch eight Yes Mart showrooms across Hyderabad by March, 2013; the first showroom will be started in December, 2012. The company plans to expand its footprint to 100 franchised showrooms across Andhra Pradesh within six months from the launch of Yes Mart.

"The design expertise of Push Integrated is fuelled by consumer insights and sound strategic knowledge. The team is focused and the creatives are refreshing. Yes Mart is happy to team up with Push to meet our leadership goals,"

says Ravi Kumar Vemula, managing director, RamaKrishna Teletronics.

For the record, Push Integrated is the creative partner for Maxus in India and has strategic partnerships with MConsult, the business strategy consultants, a part of GroupM.

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