Job portal CareerBuilder India on the hunt for digital agencies

By Biprorshee Das , afaqs!, Mumbai | In Digital | December 07, 2012
With an aim to step up its digital marketing efforts, the company has earmarked a spend of Rs 5-8 crore for the year ahead.

International job portal CareerBuilder is on the lookout for agencies to handle its digital marketing duties in India. With expansion plans in place, CareerBuilder India looks to power up its marketing efforts in the digital space. The company has earmarked a budget of Rs 5-8 crore for the same.

CareerBuilder India

CareerBuilder India is a 100 per cent subsidiary of CareerBuilder LLC which operates in the US, Europe, Canada, Asia and South America. With its sites, partnerships and acquisitions, it is present in more than 60 markets worldwide.

Manu Srikumar, marketing manager, CareerBuilder India, says, "We are looking out for agencies, particularly in the Delhi-NCR region, that can handle integrated digital marketing campaigns and have experience working in the highly trafficked internet category."

The company expects the chosen agency to handle online SEM, SEO, SMO, partnerships, digital advertising, content management, online planning, buying and viral campaigns that would result in branding, lead acquisition and also manage online PR.

CareerBuilder India will target its communication towards job seekers and the HR fraternity across the country, with focus on cities such as Delhi-NCR, Mumbai, Kolkata, Chennai, Bengaluru, Pune, Indore, Jaipur, Hyderabad and Ahmedabad, among others.

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