iPhone 5 is Apple of consumers' eye: TMI Survey

By afaqs! news bureau , afaqs!, New Delhi | In Marketing | December 11, 2012
Last month's leader Karbonn A21 is still in the reckoning as it bags the second slot in the survey and proves that it was not a one-time wonder.

Despite India being neglected as a price sensitive handset market by Apple, there seems to be a huge interest about iPhone 5 which has been recently launched in India for a starting price of Rs 45,500.

Completing the irony is the fact that Apple's contention is borne out by eight of the 25 handsets being under Rs 10,000.

The Mobile Indian

According to the data, collected by a study of online preferences of over one million people who visited the website ( in November this year, the most searched for smartphone in India is iPhone 5 (16 GB model). Karbonn A21, which is priced at Rs 10,000, generated the second highest interest.

Apple has recently changed its strategy to sell the iPhone 5 in India. Instead of selling its devices through operator tie-ups, the California based company is now directly targeting consumers through its national distributor.

Commenting on the survey, a spokesperson of The Mobile Indian said, "Apple earlier used to leverage operators' retail network to offer iPhone models to consumers in India but the change in approach indicates its commitment to the Indian market, something that was missing earlier."

Last month's leader, Karbonn A21, was still in the reckoning as it bagged the second slot in the survey and proved that it was not a onetime wonder. In the Handset Hotlist for December 2012, six of the top 25 handsets are from Samsung, five from Sony Mobiles and Karbonn, three each from Nokia and Micromax, and one each from HTC, Apple and Idea.

The spokesperson further added, "Of 25 phones in the Hotlist, only three phones were above Rs 20,000 and the average price of the remaining phones was around Rs 12,500. This trend reveals that at the end of day the best thing to gets consumers attention is get the price dynamics right."

Also, seven new handsets make it to this month's Hotlist, two each from Samsung and Karbonn and one each from, HTC, Micromax, and Idea. The major losers in this month's list were Samsung Galaxy S Duos, Karbonn A7+ and Sony Xperia Tipo which lost 10, 9 and 9 positions respectively.

The survey conducted by The Mobile Indian, called Handset Hotlist survey (November 2012), is based on a study of online preferences of over one million people who visited the website in November 2012 and searched for and viewed information about mobiles on the site's Handset section, which lists more than 2,000 models.

Top 25 Handset Hotlist for December 2012
Rank NovRank OctChangeBrandModelPrice (inRs.)OSScreen SizeCamera (in Megapixel)
11110AppleApple iPhone 545500iOS48
21-1KarbonnKarbonn A2110000Android4.55
330SamsungSamsung Galaxy Y Duos Lite6990Android2.82
484NokiaNokia Lumia 51010000Windows45
5NANewMicromaxMicromax A90S12700Android4.38
671SonySony Xperia J16500Android45
7NANewHTCHTC Desire SV22590Android4.38
86-2SonySony Xperia Tipo Dual9500Android3.23
990MicromaxMicromax Superfone A110 Canvas 212500Android58
105-5SonySony Xperia Miro11471Android3.55
112-9NokiaNokia Asha 3116224S4033.2
124-10SamsungSamsung Galaxy S Duos16900Android45
13130MicromaxMicromax A87 Ninja 45600Android42
14195SamsungSamsung Galaxy Y Duos7700Android3.23
15NANewKarbonnKarbonn A98000Android45
1614-2KarbonnKarbonn A9+8500Android45
1716-1SamsungSamsung Galaxy Note II N710034500Android5.58
18213SonySony Xperia U13500Android3.55
1910-9SonySony Xperia Tipo9000Android3.23
20NANewKarbonnKarbonn A76500Android3.55
21NANewSamsungSamsung Galaxy Ace Duos13200Android3.53.2
22NANewIdeaIdea 3G Aurus6000Android3.55
23NANewSamsungSamsung Galaxy Ace S583010000Android3.53.2
2415-9KarbonnKarbonn A7+6800Android3.55
2518-7NokiaNokia Asha 3054600S4032

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