Radio Mirchi has roped in Akash Banerjee as programming head for its Delhi station.Speaking about his plans, Banerjee says that radio has a lot to offer beyond music and entertainment, and it's high time the medium started living up to the demands of the people. Discussions on burning issues, open phone lines, news flashed on wires are some ideas that can increase the appeal of the medium, he says.
This is Banerjee's second stint at Radio Mirchi. His first one was in 2002, during which he worked as a radio jockey and hosted the popular late night show, Dil Chahta Hai, for two years
Talking about Phase 3 of radio licensing, Banerjee says that the move will bring in more radio stations that offer specialised content.
An alumnus of La Martiniere Boys' College, Hindu and St. Stephens College, Banerjee has nearly 10 years of experience in the broadcast industry. After his first stint at Radio Mirchi, he joined Times Now in 2005 and worked there as an anchor and correspondent for three years.
Later, he moved to Headlines Today as a correspondent. His stint at Headlines today lasted for five years.
Banerjee still continues to harbour his childhood dream of travelling and photographing the world. Recently, he released a book titled 'Tales from Shining and Sinking India', which talks about his experiences.
Radio Mirchi, which began operations in 2001, reaches 32 cities across the country. The station is a part of Entertainment Network India (ENIL), part of the Times of India group.
ENIL operates in the radio broadcasting, out of home media and experiential marketing segments.