MediaCom has roped in Sriram Sharma to head its South operations. Sharma will be based in Bengaluru and will replace Anita Mookerjee, who has moved to Jakarta to manage MediaCom's Indonesia office.
Speaking about the appointment, DebrajTripathy, MD, MediaCom India, says that Sriram's experience "in Bengaluru and the other markets in the South gives him an added advantage."
Sharma has worked across multiple industries that include advertising, media, internet and mobile. He has more than 14 years of experience in media planning, buying and strategic brand building.
Before StarcomMediaVest Group, Sharma was general manager, Maxus, Bengaluru. Earlier, he was with OnMobile Global, where he worked to launch a new and unique medium - AdRBT, wherein targeted ads (jingles) are played to end consumers. He has managed key account relationships and large-scale projects and holds a post graduate degree in marketing.First Published : January 11, 2013