FMCG company Shakti Bhog Foods has awarded its creative mandate to Option Designs. The Gurgaon-based agency will look after brand strategy and marketing communication for the brand, including a change in branding and package design.
K K Kumar, managing director, Shakti Bhog Foods, says that Options Designs was selected after giving it a campaign to work on. "We expect the agency to help us with our product launches and carry out outdoor, print and other creative requirements," he says.
Shakti Bhog Foods, a family-owned business, was set up in 1970. It has about 15 products ranging from rice, different milled products, semolina, porridge and bakery items like biscuits under its portfolio. In fact, the company exports to nearly 30 countries, according to the company's website.
Interestingly, actor Karishma Kapoor is the brand ambassador for its 'healthy' biscuit product, Divss. In 2005, the company forayed into the satellite television domain through the launch of Shakti TV, which focuses on health and healthy lifestyle.