Madison Media, which has been handling Max Life Insurance (a Max India subsidiary) since 2008, has been awarded the traditional media as well as the digital mandate for Max India's corporate account.
While there was no formal pitch announced, it is learnt that Max India met a few agencies.
Meanwhile, the digital mandate will include search, display, social, video and mobile. The account will be handled by the agency's Delhi office.
Interestingly, Madison had appointed Amit Duggal last month to drive the agency's digital agenda in the North and East markets.
The size of the account is pegged at Rs 15-20 crore.
Nitin Thakur, head, communications, Max India, says, "With the corporate campaign, we set out to consolidate our various service offerings under one umbrella brand, Max. The new communication aims to build trust for the corporate brand by virtue of which people can choose its constituent brands with more confidence."