Niti Kumar, national director, insights and new business, will head MediaCom's Delhi office. Kumar will take over from Vinish Joshi as general manager, MediaCom Delhi. Meanwhile, Joshi, who was with MediaCom for the past six years, has put in his papers.
Debraj Tripathy, managing director, MediaCom India, says, "Niti has shown perseverance and maturity in the way she has been able to manage both the new business and the consumer insights processes."
Kumar says, "It's exciting to move into this more 'front of the line' role. Delhi is a dynamic market and MediaCom Delhi has exceptional talent and a great set of businesses. My goal will be to maintain the excellence while ensuring growth from new businesses."
The Delhi branch of the agency handles brands such as Mars Wrigley, Makemytrip.com, Shell, Revlon, Apollo Munich and Visit Britain.