Media agency network GroupM has launched Y-Co in India aimed at leveraging the talent of its younger executives. Last week the agency network nominated a committee of 14 individuals from across all its agencies and specialist units to a youth executive committee called Y-Co. All the individuals nominated to Y-Co are star performers in their 20s.
According to GroupM, Y-Co will help the company to drive its strategic agenda forward with creative, youthful ideas and will complement the Executive Committee (senior leadership team) and work like a mini EXCO.
Talent Head of GroupM Sonali Vaidya say, "We have a great talent pool of high performers amongst our younger staff. We plan to give them all a chance to be a part of Y-Co by rotating membership. We hope to build a better connect between the seniors and juniors of the organisation through this initiative."
Y-Co was formally launched by Dominic Proctor, President - GroupM Global during his recent visit to India. GroupM has launched several initiatives in the talent space in the past that include GroupM's training programme, Aspire.