NS Easwaran, currently deputy vice-president, West zone for Zee TV, will move to look after the network's Tamil general entertainment channel, Zee Tamizh, as deputy business head. He will shift base to Chennai and take charge in the first week of April.
Easwaran has 15 years of experience, including five years at Zee. He started his career in sales in 1998 and entered the media industry in 2000, when he joined New Age Entertainment in the sales and marketing department. The company deals in air time marketing for southern channels.
He moved to Zee in 2007 as head, ad sales, West for the Zee South channels. However, his mandate expanded in 2000 when he was promoted as head of ad sales in the West region for Zee Hindi channels.
Easwaran's move is defined by the company as an essential step in strengthening its leadership teams in the regional markets.
For the record, Zee Tamizh was launched in 2008.