Times Internet brings Business Insider to India

By afaqs! news bureau , afaqs!, New Delhi | In Digital | April 04, 2013
Times Internet will be Business Insider's exclusive partner in India for content development, events, monetisation and syndication.

Times Internet (TIL), the digital arm of the Times of India Group, has entered into a strategic partnership with USA's most popular business news website, Business Insider (www.businessinsider.com) to launch the property in India. Times Internet will be Business Insider's exclusive partner in India for content development, events, monetisation and syndication.

The alliance will help TIL give Indian users access to international news covering a wide range of subjects ranging from business trends and strategy, career skills, digital trends, industry reports, white papers, advertising and much more. TIL intends to use The Times Group's multimedia resources to help develop and evangelize the brand locally.

Satyan Gajwani

Henry Blodget

There will be a dedicated editorial team managed by Times Internet which will generate India specific content. However, the company is yet to decide whether to redirect the India users to a separate India-specific website of Business Insider.

According to comScore data, Business Insider generates around 400,000 unique visitors a month from India, whereas its global views stand at 15 million monthly unique visitors.

Speaking about the partnership with Business Insider, Satyan Gajwani, CEO, Times Internet, says, "Business Insider is one of the most successful digital-first news organisations in the world, with a pioneering combination of original reporting, aggregation, and dynamic social engagement tools. Its bold and direct editorial perspective grips readers, and already today attracts a strong loyal following within India. We can't wait to expose it to a larger audience and increase its relevance and prominence in India."

This is Times Internet's second international partnership this year. In January, the company had partnered Gawker Media to bring Gizmodo and Lifehacker to India.

Business Insider is known for its distinct style of coverage of news from around the world. After its successful foray with an Australian version earlier this month, the Indian version will further help Business Insider expand its presence in the Asian sub continent. The site already has a wide user base and fetches good traction in the country.

Henry Blodget, founder and editor-in-chief, Business Insider, says, "We have many loyal readers in India, so making it the site of the latest international version of Business Insider makes a lot of sense for us. We're thrilled to be partnering with Times Internet, which has such a storied history and breadth of editorial resources and acumen, and we look forward to working with it to engage readers in India with a Business Insider that's more tailored to them."

Business Insider was founded in 2007 and apart from news and analysis, it also offers a subscription research service, Business Insider Intelligence, that provides in-depth insight, data and analysis of the mobile industry.

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