HMVL (Hindustan Media Ventures Ltd), the publisher of Hindi newspaper Hindustan, has roped in Sanjay Shukla as head, strategy and operations (HMVL) and advisor to the CEO. This is a newly created position. Shukla has been with the organisation since January, 2008. Till now, he was associated with Hindustan Times, the English publication of the group, as business head, HT Punjab.
Shukla has more than 22 years of experience, of which approximately 17 years is in the media industry. Before joining the Hindustan Times Group, he was with the Hindi publication, Dainik Jagran, as senior general manager for Meerut and Dehradun. He has also worked with Mediascope as assistant manager at its Lucknow office and Indian Express as an executive at the Delhi and Lucknow branches.
For the record, the first edition of Hindustan was published in 1936 from Delhi and today, the daily has its presence across six regions including Uttar Pradesh, Uttarakhand, Bihar, Jharkhand, Mohali and Delhi & NCR.