Last updated : September 25, 2014 04:04 PM
CVS Sharma aka Venke, the digital head of Leo Burnett Indonesia, has put in his papers. Sharma, who was executive director and head of digital and worked at the Jakarta office for one-and-a-half years, will move on after April, 12.
During his stint at Leo Burnett, Sharma headed and built Arc Worldwide as an integrated marketing services agency that aims to provide digital and shopper marketing solutions.
In Jakarta, his team serviced brands such as Coca-Cola, P&G, McDonald's, Samsung, Temposcan and Frisian Flag. He was instrumental in making the agency a leading digital agency in the country.
Before joining Leo Burnett, Sharma was with DDB Mudra (2000-06) and helped build the agency's digital agency, Tribal DDB.
Speaking about his time at Leo Burnett, Sharma in an email correspondence, says, "It has been an extremely satisfying and eventful tenure at Leo Burnett. Setting and scaling up the integrated marketing services arm of Leo Burnett - Arc Worldwide in India and, thereafter, building the digital practice in Indonesia are highlights of my tenure with the network."
Sharma adds that the agency provided him with many opportunities that enabled him to hone his digital expertise and, in turn, manage shopper, direct and activation initiatives. He particularly lays emphasis on initiatives like McDonald's digital activation aimed at mothers - "Champions of Play - Red ball initiative"; Coca-Cola Goodness sharing machine; Minute Maid pulpy Pulp art campaign; P&G's Downy Web movie series and social media center for Samsung, during his tenure in Indonesia.First Published : September 25, 2014 04:04 PM