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Cheil Worldwide launches new corporate identity

By afaqs! news bureau , afaqs!, New Delhi | In Advertising | May 16, 2013
On its 40th anniversary, the global advertising agency launched its new corporate identity and slogan.

On its 40th anniversary, Korea-based global communication agency Cheil Worldwide has launched a new corporate identity and a slogan. The new identity will be implemented across all the countries where Cheil operates.

Dai-Ki Lim

Hari Krishnan

The company claims that the new corporate identity represents the agency's commitment to position itself as a top global player based on its creativity. The new face also captures Cheil's strong will to identify with the contemporary generation and create solutions ahead of the times through the open design system, which can proactively make responses in line with changing media and environments.

It has also come up with a new slogan, 'Ideas that move'.

Speaking about the new slogan, Dai-Ki Lim, president and CEO, Cheil Worldwide, says, "We will change the level of our business, from an advertising-level to a solution-level, as well as our approach to work, from a work-level to an emotion-level."

Speaking about the implications of the changes in India, Hari Krishnan, COO, Cheil Worldwide SW Asia, says, "Cheil India is ready in infrastructure and spirit to deliver our global vision of 'Ideas That Move'. With two offices in India and over 250 people, Cheil has best-in-class talent across digital, ATL, brand experiences/activation and retail. Our expertise and commitment to providing solutions through all stages of the brand funnel is finding acceptance with a lot of brands in India."

He adds that the agency is investing in top-class talent and resources and training its personnel to enhance their knowledge and skills as a key strengthening measure. It is also re-engineering the way it works by creating synergy between its teams.

Cheil is a four decade old company headquartered in Korea. It has 57 offices in 32 countries with revenues close to USD 600 million. It employs more than 4,000 people. The agency has been felicitated at several award functions such as Cannes Lions and Spikes Asia, CLIO and others.

Cheil set up the agency office in India in 2003. It offers services in innovative communication strategies through full-service advertising capabilities and shopper marketing, experiential retail design, PR, sports marketing, and special events.

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