English daily The Free Press Journal is completing 30 years of its existence in Indore and to celebrate the occasion, the newspaper has started a reader's gratification programme in the city.
Talking about the activity, Debu Mishra, consultant, sales and brand communication, The Free Press Journal, says, "People have appreciated our effort in the first two days. It's a first of its kind initiative in the city. Everyday around 600 to 700 gifts are being distributed. We are involving the entire city which will help us (Freepress) garner huge word of mouth publicity."
He adds that The Free Press Journal was the first English daily of Indore to have its own printing facility.
The campaign started with a six-day teaser campaign in print, and is being followed by the revealers. Outdoor and radio media are also being tapped. The campaign will continue for 15 days.
Though the campaign is restricted to Indore at the moment, the newspaper intends to replicate it in Bhopal and Mumbai, in due course of time.
The daily has taken 10 hoardings across the strategic locations of the city and 25 spots every day, besides RJ mentions on radio stations.
For the record, Swaminath Sadanand established the The Free Press Journal 83 years ago. Sadanand also started the The Free Press of India news agency, the first venture of its kind in Asia.