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Free Press Journal celebrates 30 years in Indore

By Sumantha Rathore , afaqs!, New Delhi | In Media Publishing | May 27, 2013
As part of the celebrations, the newspaper has started the first leg of a campaign in the city.

English daily The Free Press Journal is completing 30 years of its existence in Indore and to celebrate the occasion, the newspaper has started a reader's gratification programme in the city.

Traffic police and The Free Press volunteers gratifying the readers

As a part of the celebrations, it has started a campaign about safe driving and traffic rules in association with Indore traffic police. Apart from spreading driving safety messages through distribution of leaflets by its volunteers at two traffic intersections, the newspaper is giving instant gratification to the readers of the daily who carry a copy of The Free Press Journal at the traffic lights. This activity will be followed by several other activities in the coming months.

Talking about the activity, Debu Mishra, consultant, sales and brand communication, The Free Press Journal, says, "People have appreciated our effort in the first two days. It's a first of its kind initiative in the city. Everyday around 600 to 700 gifts are being distributed. We are involving the entire city which will help us (Freepress) garner huge word of mouth publicity."

He adds that The Free Press Journal was the first English daily of Indore to have its own printing facility.

The campaign started with a six-day teaser campaign in print, and is being followed by the revealers. Outdoor and radio media are also being tapped. The campaign will continue for 15 days.

Debu Mishra

"The idea is to cover all the important intersections of the city and creating awareness on safe driving and at the same time rewarding the commuters instantly with gifts," adds Mishra.

Though the campaign is restricted to Indore at the moment, the newspaper intends to replicate it in Bhopal and Mumbai, in due course of time.

The daily has taken 10 hoardings across the strategic locations of the city and 25 spots every day, besides RJ mentions on radio stations.

For the record, Swaminath Sadanand established the The Free Press Journal 83 years ago. Sadanand also started the The Free Press of India news agency, the first venture of its kind in Asia.

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