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Omnicom Media Group names Jasmin Sohrabji as CEO, SEA and India

By afaqs! news bureau , afaqs!, New Delhi | In Media Planning & Buying | May 29, 2013
Sohrabji will lead the Southeast Asian markets of Singapore, Malaysia, Philippines, Indonesia, Vietnam and Thailand for OMD, PHD and M2M.

Omnicom Media Group (OMG) has promoted Jasmin Sohrabji as CEO of SEA and India. Effective June 3, Sohrabji will lead the Southeast Asian markets of Singapore, Malaysia, Philippines, Indonesia, Vietnam and Thailand for OMD, PHD and M2M - brands of Omnicom Media Group. She will also continue to lead Omnicom Media Group India as CEO.

Jasmin Sohrabji

In an effort to sharpen focus on the continued growth of the Asia Pacific region, the agency has introduced a new sub-regional structure. Under the new structure, two sub-regional assignments covering Southeast Asia and Greater China are being added, along with Australia and New Zealand.

Meanwhile, the agency has also appointed Cheuk Chiang as the new CEO of Omnicom Media Group, APAC. Chiang replaces Barry Cupples, who is the outgoing CEO and will move on to take the position of CEO, global investment and accountability, a new role at Omnicom Media Group's executive board level.

Under the sub-regional structure, Doug Pearce, CEO of OMG China, will have added responsibilities of Greater China, overseeing Hong Kong and Taiwan, while Leigh Terry will continue to lead OMG's operations in Australia and New Zealand. Sohrabji, along with Doug Pearce and Leigh Terry, will report to Chiang.

Sohrabji joined Omnicom Media Group in 2007 with the mandate of setting up OMD's India operations. OMD has metamorphosed to one of India's fastest growing media agencies today, with an impressive roster of clients.

Cupples says, "Asia is vibrant and the lens of the world is on this region. The media and communications industry is being shaped by seismic shifts, and the Southeast Asia region is at the heart of many of these changes. Omnicom Media Group SEA and India has a strong and talented leader in Jasmin. She has a clear vision that will help in strengthening our eco-system. Jas has our complete faith and trust to be an even bigger star in the new role."

Chiang says, "Bolstering our regional management capacity with a new sub-regional structure reinforces our commitment to this region. Jasmin is an asset to the senior leadership team and I am confident that under her guidance and vision, our presence in Southeast Asia and India will get stronger."

Sohrabji says, "Setting up OMD India was a huge opportunity which the India team is very proud of. I am looking forward to the additional responsibility and working closely with the SEA team to further strengthen the sub-region."

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