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Bank of Baroda empanels four agencies

By Ashwini Gangal , afaqs!, Mumbai | In Advertising | May 30, 2013
They include Inter Publicity, Magnum Intergrafiks, Crayons Advertising and Network Advertising.

After a review process, Bank of Baroda has empanelled four creative agencies that will comprise its new creative roster. They include Inter Publicity, Magnum Intergrafiks, Crayons Advertising and Network Advertising. These four agencies will handle all advertising and publicity related work for the bank now onwards.

The current empanelment is for a period of three years.

Bank of Baroda

Most bank brands release a burst of ads around festival time or around special events and occasions. Bank of Baroda carried out a print burst around November, 2012 with the launch of an innovative print campaign themed around Children's Day. Targeted at children from class 6 to 12, the campaign lured them to a pattern of dots that, when joined, gave shape to the brand's orange mascot. Phase two of this effort was a drawing contest.

In 2005, Bank of Baroda underwent an image makeover and donned a new brand identity. At the time, it was re-positioned to 'India's International Bank'. Around the same time, the bank also unveiled a new logo. The vermillion logo, which is still being used, forms a 'dual B' and symbolises the rays of 'the rising sun of Baroda'.

Cricketer Rahul Dravid has endorsed this brand in the past.

For the record, Bank of Baroda began operations in Baroda in 1908. Today, it has 4,280 branches across India. In sync with its positioning statement, Bank of Baroda also caters to NRI customers across the globe. The bank's overseas journey began in 1953. Its corporate banking services include working capital finance, short term corporate loans, project finance, cash management and merchant banking.

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