Vistaprint awards media mandate to Carat Media

By afaqs! news bureau , afaqs!, Mumbai | In Media Planning & Buying | June 06, 2013
Carat Media's Mumbai office will handle the media account of the online provider of professional marketing and gifting products for SMBs.

Vistaprint India, an online provider of professional marketing and gifting products, has awarded its media mandate to Carat Media Services.The account will be serviced by the agency's Mumbai office.

The account size is pegged at being around Rs 20-25 crore, according to industry sources.

Vistaprint's foray in India is part of the company's strategy to enter new markets in Asia.

According to Bipin Narang, director, marketing, Vistaprint India, the country holds significant opportunity for the brand. "We understand that India is an extremely cost-conscious market, and with our remarkable technology backbone, Vistaprint not only offers an amazing price-quality proposition, but will drive a fundamental change in the way small businesses and consumers order printed products and services in India. We are happy to partner with Carat Media Services for our business challenges."

Himanka Das

Himanka Das, SVP, Carat Media Services, says, "It's a special win for us as we will be part of the Vistaprint growth plans in India. The team at Carat is very excited to design integrated media ecosystems for Vistaprint's business challenges in India. It gives us an opportunity to go beyond looking at people just as a demographic and instead deliver media solutions based on consumers' relationship with different media, the brand and the way the printing business exists in India."

Carat, a part of the Aegis Media India Group, is a media communications specialist. Its sister companies include Vizeum, Posterscope, digital communications agency Isobar and digital performance agency iProspect Communicate2.

As for Vistaprint, its offering encompasses services from logo creation, websites to personalised, physical products such as business cards, letterheads, photo-calendars, invitation cards, stationery and other customised promotional items brochures, stickers, apparel line with custom embroidered polo T-shirts and caps.

Vistaprint plans to expand its portfolio in India to include additional products such as banners, posters and mugs.

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