Vistaprint India, an online provider of professional marketing and gifting products, has awarded its media mandate to Carat Media Services.The account will be serviced by the agency's Mumbai office.
The account size is pegged at being around Rs 20-25 crore, according to industry sources.
Vistaprint's foray in India is part of the company's strategy to enter new markets in Asia.
According to Bipin Narang, director, marketing, Vistaprint India, the country holds significant opportunity for the brand. "We understand that India is an extremely cost-conscious market, and with our remarkable technology backbone, Vistaprint not only offers an amazing price-quality proposition, but will drive a fundamental change in the way small businesses and consumers order printed products and services in India. We are happy to partner with Carat Media Services for our business challenges."
Carat, a part of the Aegis Media India Group, is a media communications specialist. Its sister companies include Vizeum, Posterscope, digital communications agency Isobar and digital performance agency iProspect Communicate2.
As for Vistaprint, its offering encompasses services from logo creation, websites to personalised, physical products such as business cards, letterheads, photo-calendars, invitation cards, stationery and other customised promotional items brochures, stickers, apparel line with custom embroidered polo T-shirts and caps.
Vistaprint plans to expand its portfolio in India to include additional products such as banners, posters and mugs.