VivaKi Partnerships Unit walks away with Better Option Propmart's media business

By afaqs! news bureau , afaqs!, Mumbai | In Media Planning & Buying | June 06, 2013
VivaKi Exchange's special unit wins the media account of the real estate advisory firm. It will handle print, digital and outdoor media for the client.

VivaKi Partnerships Unit (VPU), a special unit housed under VivaKi Exchange, has bagged the media duties for real estate advisory firm, Better Option Propmart following a multi-agency pitch.

Mona Jain

Amit Mavi

Mona Jain, CEO, VivaKi Exchange, says, "We are excited to be associated with Better Option Propmart for their media mandate. With the adaptation of digital marketing in the real estate sector, we are confident to work towards making BOP a great success."

Amit Mavi, founder and managing director, BOP Group, says, "With VivaKi Partnerships Unit coming on-board, BOP bids to capture the untapped market segments and build new avenues for branding opportunities. It also seeks to reach the new age, technology savvy consumer that is actively seeking information through its online services."

Better Option Propmart (BOP Group) boasts of more than 50,000 customers and 14 state of the art BOP studios across India, Singapore and Dubai.

VivaKi Partnerships Unit (VPU) is a focused initiative by VivaKi to pursue partnerships with local, full-service agencies and media agencies in Tier II and III markets across the country. VPU also works with small size advertisers to help them achieve better pricing value on their media spends. Vivaki is a part of Publicis Groupe and was established in 2008.

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