Last updated : September 25, 2014 04:04 PM
VivaKi Partnerships Unit (VPU), a special unit housed under VivaKi Exchange, has bagged the media duties for real estate advisory firm, Better Option Propmart following a multi-agency pitch.
Amit Mavi, founder and managing director, BOP Group, says, "With VivaKi Partnerships Unit coming on-board, BOP bids to capture the untapped market segments and build new avenues for branding opportunities. It also seeks to reach the new age, technology savvy consumer that is actively seeking information through its online services."
Better Option Propmart (BOP Group) boasts of more than 50,000 customers and 14 state of the art BOP studios across India, Singapore and Dubai.
VivaKi Partnerships Unit (VPU) is a focused initiative by VivaKi to pursue partnerships with local, full-service agencies and media agencies in Tier II and III markets across the country. VPU also works with small size advertisers to help them achieve better pricing value on their media spends. Vivaki is a part of Publicis Groupe and was established in 2008.