Neo appoints Sudip Roy as SVP, ad revenue

Neo Sports Broadcast has appointed Sudip Roy as senior vice-president, advertising revenue.

Prasana Krishnan, COO, Neo Sports Broadcast, says, "With his impressive track record in the broadcast industry and focus on profitability, Sudip is the ideal candidate to grow our business further and I welcome him into the Neo family."

On his new role, Roy adds, "With multiple long term rights deals with leading global sports federations, Neo Sports is poised for growth in an exciting new era for sports broadcasting in India. It's been an exciting ride for me in the broadcast industry so far, and I look forward to working with the team to lead advertising revenue at Neo to new heights."

Roy brings in more than 16 years of experience. Before joining Neo, he was with Media Content and Communications Services India (MCCS) as business head, events and special features. He was responsible for advertising revenue for all the news channels (ABP News, formerly STAR News; ABP Ananda, formerly STAR Ananda; and ABP Majha, formerly STAR Majha).

He started his career with Zee Telefilms, where he quickly rose to become branch head for all Zee channels in Kolkata in 2001, and subsequently grew into the role of ad sales head for Zee Bangla in the western region.

Subsequently, he moved to MCCS, where he was the part of the team that launched STAR Ananda and was the top regional head from 2005-08. He also conceptualised the Uniform Rate Card for STAR News, STAR Ananda and STAR Majha and was the Rate Card president for three years.

He then took over as the first business head of events and special features for these three channels.

Neo Sports Broadcast owns and operates two sports television channels - Neo Prime and Neo Sports. The network offers cricket, football, tennis, golf, badminton and hockey to Indian sports lovers.