Cannes 2013: Two Indian shortlist in Media Lions shortlist

By Rashmi Menon , afaqs!, Cannes | In Advertising | June 17, 2013
Leo Burnett's Coke Studio entry and O&M's work on Super Dog Chewy have made it to the list.


The Day 2 of Cannes Lions Festival 2013 has begun with some more shortlists.

Two agencies have made it to the shortlist of Media Lions. The work done by Leo Burnett, Mumbai, for Coca-Cola India's Coke Studio titled 'Reflection of Music - Usha Uthup' has been labeled under Best Use of Print sub category.

The other shortlisted Indian entry is by Ogilvy & Mather, Gurgaon, for the 'Taste The Poster' work on Super Dog Chewy, a brand owned by Lal Pet Products. The entry lies in the Best Use of Ambient Media: Small Scale sub category.

The Media Lions category, which received a total of 3031 entries from across the world, recorded 106 entries (24 short of last year), this year. Interestingly, the category itself has received lesser number of entries this year, than last year when it registered 3247 total entries.

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