Cannes 2013: 11 Lions for India in Press category

By Rashmi Menon , afaqs!, Cannes | In Advertising | June 20, 2013
McCann wins two Gold Lions with Grey and Taproot winning one each; Leo Burnett and Taproot win one silver each; and, O&M wins three bronze, while DDB Group and Taproot bag one bronze Lion each.

Audio Books William Shakespeare

The Day 4 of Cannes Festival provided a major boost to India's otherwise poor performance at bagging the coveted Cannes Lions, with India picking up double digit medals in the Press category.

India won 11 Lions - 4 gold, 2 silver and 5 bronze. According to one of the jury members, the panel noted freshness, smartness and craftsmanship of the work in this year's Press entries. Recall that there were 37 Indian Press shortlists this time.

Leading the category's Lion list was McCann Worldgroup, Mumbai, which won two gold lions for its campaign on Penguin Group (India) audio books 'William Shakespeare', 'Mark Twain' and 'Oscar Wilde'. The campaign was chosen under Publication & Media and Art Direction sub categories.

Grey Worldwide, Mumbai, won one gold lion for Duracell Batteries campaign 'Positive & Negative 1' and 'Positive & Negative 2'. The campaign was marked under Household: other sub category.

& #VIDEO1 & #Taproot India has been on the roll. After winning two gold lions for India, the first at the 60th Cannes Festival, the agency has earned one gold lion (the agency's third) for its Time of India campaign titled 'Farmers' Suicide 1', 'Farmers' Suicide 2' and 'Farmers' Suicide 3' in the Fundraising & Appeals sub category. Interestingly, the TOI campaign also got Taproot its silver lion in Art Direction sub category.

The agency also received a bronze to add to its kitty for PepsiCo's Gatorade campaign. The campaign's three pieces titled 'Push Ups with Claps', 'Skate Board Shove It' and 'Back Flip', were considered in the Non-Alcoholic sub category.

Leo Burnett won a silver lion for the Tide Detergent Powder campaign titled 'School', which was entered under Photography sub category.

O&M clinched three bronze Lions. Its work on Philips Electronics India's LED Torch titled 'Forest', 'Alley' and 'Gorge' won the agency two bronze in Home Appliances & Furnishings and Art Director sub categories. The agency's third bronze came from its work on World For All NGO, which launched a campaign on dog adoption. The works under the title 'Train', 'Terrace' and 'Noose' were in Fundraising & Appeals sub category.

DDB Group, Mumbai, won a bronze lion for 'Fair' campaign done for PE Electronics' Televisions with child-lock product.

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