The agency won the account following a multi-agency pitch that took place six weeks ago and saw participation of agencies such as GroupM and Lodestar UM.
The account size is estimated at Rs 100 crore and it will be serviced by the agency's Mumbai office. The incumbent agency on the business was R K Swamy BBDO.
Gautam Kiyawat, group CEO, Madison Media Group, says, "We are delighted with this new win and are confident that we can add substantially to building the Raymond group brands."
Mrinmoy Mukherjee, director, marketing, Raymond, says, "Raymond requires an expert media advisor and partner. We are delighted to have Madison on board as our media partner. Their leadership status as one of the best integrated media solutions agencies in India and well-integrated service and processes will help our brands scale newer heights of success."
Madison Media recently won accounts including Epic Channel, Maxx Mobile, McCain Foods, Ruchi Soya, Max India's corporate account, Café Coffee Day, Radikal Rice and Crompton Greaves.
Incorporated in 1925, Raymond transformed itself from being an Indian textile major to a global conglomerate. In addition to its successes in fabrics, the group today comprises diverse businesses including branded apparel, denim, cosmetics and toiletries, engineering tools and hardware, auto components and prophylactics in national and international markets.