Starcom Worldwide wins media mandate for Ranbaxy Global Consumer Healthcare

By afaqs! news bureau , afaqs!, New Delhi | In Media Planning & Buying | June 25, 2013
The pharmaceutical player has awarded its media mandate after a multi agency pitch. The account size is pegged at more than Rs 50 crore.

Pharmaceutical company Ranbaxy Global Consumer Healthcare has awarded its media mandate to Starcom Worldwide after a multi-agency pitch. The New Delhi office of the agency will handle the mandate, which is estimated to be more than Rs 50 crore.

India's top media agencies such as MEC, Prachar, Omnicom and ZenithOptimedia participated in the pitch process.

Prachar was the incumbent on the business.

Starcom Worldwide's mandate is to deliver multi-layered and integrated communication solutions for the company.

Mallikarjunadas CR

Mallikarjunadas CR, CEO, Starcom MediaVest Group India, says, "We are absolutely thrilled about this new partnership and look forward to taking Ranbaxy to new heights of success."

Brijesh Kapil, VP, Ranbaxy Global Consumer Healthcare, says, "Starcom showed good understanding of the OTC business and displayed focused approach on planning and driving cost efficiencies which made us choose them as a partner in a highly close pitch process. Our current agency Prachar has worked well during the critical journey path of our brands and we look forward to an exciting journey ahead with Starcom to take our brands to the next level."

Ranbaxy Global Consumer Healthcare (RGCH) is a division of Ranbaxy Labs, which develops and markets over-the-counter (OTC) products in more than 20 countries across Asia, Africa, West Asia and Europe. It is one of Ranbaxy's fastest growing divisions and offers 15 products, including some top-selling brands like Revital and Volini.

Starcom MediaVest Group has around 150 employees across its four full service offices. SMG is part of Publicis Groupe, which has over 110 offices across the globe with more than 6,000 employees. SMG offers services in experience strategy and planning, digital-led, cross-channel, strategy, content creation, data and analytics, investment and activation, research and human experience centres for real-time insights from around the globe and multicultural marketing.

Prominent Starcom India clients include Samsung, Zydus Wellness, General Mills, HDFC Bank, Heinz, Kotak Mahindra, Emirates, Dabur, Axis Bank, Aircel.

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