afaqs!

Grey's Dip Sengupta moves to McCann

By Ashwini Gangal , afaqs!, Mumbai | In Advertising | July 10, 2013
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He has joined as GM, McCann Erickson.

Grey Delhi's former vice-president and branch head, Dip Sengupta, has joined McCann Worldgroup as general manager, McCann Erickson. He moved to the agency around a week ago.

Dip Sengupta

Based in Delhi, Sengupta will report to Alok Lall, executive director, McCann Worldgroup.

Highly placed industry sources have confirmed the news to afaqs!.

In August 2012, McCann appointed BBDO Proximity's Ranjeev Vij as general manager in Delhi. Moving forward, Sengupta and Vij will manage operations at McCann Erickson Delhi as general managers of McCann Erickson One and McCann Erickson Two. This bifurcation came into being around 2010.

Sengupta holds a Master's degree in History from Jadavpur University, Kolkata. He began his career at Ulka (now Draftfcb Ulka), Kolkata, in 1993, as senior account executive and spent the next five years there. In 1998, he moved to R K Swamy BBDO, Kolkata, as account manager. At R K Swamy, he worked on brands such as Orient Fans, Reliance Telecom and Khadim's Footwear.

Next, he moved to Delhi in 2000 and joined Draftfcb Ulka, this time as group account manager on Hewlett Packard (HP). After spending a year at the agency, he switched to Leo Burnett as account director in 2001 to work on brands such as Coca-Cola, Airtel, Dabur Honey and South African Breweries.

In 2002, Sengupta joined Ogilvy & Mather's Delhi branch as account director. At Ogilvy, he was promoted to client services director. In 2006, he shifted base to Ogilvy's Kolkata branch as managing partner and head, client services. At Kolkata, he worked on various brands including Vodafone, Tea Board of India, Lafarge Cement, Tata Steel, Khadim's Footwear and West Bengal State Aids Prevention and Control Society. Subsequently, he moved to Mudra's Delhi branch as vice-president in 2007, before moving to Ogilvy's Meridian in 2008.

He joined Grey Delhi in September, 2011.

In the meanwhile, sources inform that McCann's former general manager Rajeev Rakshit, who joined the agency in June last year, has moved to JWT's Global Team Ford.

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