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Kyoorius Designyatra 2013 aims to create change

By afaqs! news bureau , afaqs!, New Delhi | In Advertising | July 18, 2013
In its ninth edition, Kyoorius Designyatra 2013 will be held in Goa during August 29-31 and is expected to be attended by more than 1,350 delegates.

Zee Entertainment Enterprises Limited (ZEEL) has partnered Kyoorius for the 2013 edition of its annual conference - Kyoorius Designyatra. In its ninth edition, Kyoorius Designyatra will be held in Goa from August 29 to 31 and is estimated to be attended by more than 1,350 delegates, including design professionals, creative and art directors, marketing heads, brand heads and students.

The theme for the 2013 edition is 'Create Change' which will push the envelope and challenge creative professionals to use design as a tool to create real change - change that's beyond the aesthetic. Through its strong presence worldwide, ZEE entertains more than 670 million viewers across 169 countries and was ranked the 9th most popular brand within a decade of its launch.

Rajesh Kejriwal

Bharat Ranga

Kyoorius Designyatra, which figures amongst the top five annual design conferences across the world, has in the past featured inspiring designers from all over the world as speakers, including Kenya Hara, Paula Scher, Stefan Sagmeister, Wally Olins, Michael Johnson, Kyle Cooper, Martin Sorrell and Paul Belford.

Zee and Kyoorius have also announced the launch of IAA Kyoorius Digiyatra in association with IAA India Chapter. Rajesh Kejriwal, founder and CEO, Kyoorius, says, "We are gaining great momentum and greater support not just from the creative industry but rather the entire communications and marketing sphere. This year is special - we have some amazing partnerships and none more special than our partnership with Zee. Together, we would concentrate all our efforts towards influencing the influencers with the agenda that they could 'create change'. And we hope to nurture this relationship and associate with Zee for the long term."

Bharat Ranga, chief content and creative officer, ZEE, says, "Kyoorius Designyatra has always been a brilliant platform for connecting with the communicators of India, creating inspiration and fuelling growth and change. We are glad to come on board as Kyoorius' corporate partner and support the development of creativity in marketing and communications for the nation - communication that can make a real difference."

Srinivasan K Swamy, president, IAA - India Chapter, states, "IAA is delighted to partner with Kyoorius to present IAA Kyorius Digiyatra. IAA has been focused on 'digital' side of communication business where we see a vacuum in knowledge. We have launched IAA Mentorship Webinars under the theme "world goes digital" and three events have already taken place. In early August, we will have a seminar on "Real Estate in a Digitized World". The IAA Kyoorious Digiyatra has shaped up well and I am sure the delegates are in for a great learning experience."

For the record, Kyoorius is an initiative by Transasia Fine Papers and has been championing design in the creative world through Kyoorius Designyatra and publications such as Kyoorius Design Showcase and the Kyoorius Magazine.

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