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Isobar ropes in Ignitee's Jaya Bhatia as business head, West

By afaqs! news bureau , afaqs!, New Delhi | In Digital | August 16, 2013
In December 2012, Ignitee Digital had appointed Jaya Bhatia as director, West.

Isobar India has appointed Jaya Bhatia as its business head (West) to drive the region's business forward. Bhatia will be responsible for driving the agency's digital creative and services division, nationally. In December 2012, Ignitee Digital had appointed Bhatia as director, West. Prior to this, she was with Digital Law & Kenneth as vice-president.

Jaya Bhatia

Bhatia has more than 15 years of experience, of which more than 10 years have been in the digital domain. A management graduate from Mumbai's Welingkar Institute, Bhatia began her career in 1998 as a project supervisor at Ogilvy & Mather. Later, she shifted to Seamless Connections as account planner in October, 2000.

In 2004, she joined BC Web Wise as associate director, account planning and servicing; her stint at the company lasted for seven years. She moved to Digital Law & Kenneth as vice-president in September, 2011.

Shamsuddin Jasani, managing director, Isobar India, says, "I am pleased to invite Jaya on board at Isobar. She has a brilliant track record and has managed some of the largest clients in India. Her experience with managing large teams will be a great asset to us. Isobar has seen tremendous growth and Jaya joins us at the right time to keep this growth story going."

On her appointment, Bhatia states, "The work that we are doing here, the amazing culture and the wonderful team has really attracted me to this place. I am looking forward to working with Shamsuddin and the senior management team to take Isobar to greater heights in India."

Isobar is a global digital marketing agency with a total of 53 offices in 36 markets worldwide. The agency is part of Aegis Media and therefore a wholly owned subsidiary of Dentsu. The Aegis Media India group comprises Isobar, a leading full service digital agency with over 80 digital specialists spread across four cities; Carat, the world's largest independent media communications specialist; Vizeum; Posterscope, the global OOH sector leader; Brandscope; Hyperspace (Retail); Carat Fresh Integrated (Activation); PSI (Airports); Doosra (Creative) and iProspect Communicate 2, the global leader in search and performance marketing.

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