afaqs!

Viral Now: Android's KitKat break

By Satrajit Sen , afaqs!, New Delhi | In Digital | September 05, 2013
Android KitKat made a promotional video poking fun at the dramatic debuts of gadgets from other smartphone makers, especially those done by Apple.

On September 4, the world woke up to the news that the next version of Android mobile operating system from Google will indeed be called KitKat. It's an outcome of a partnership between Google and Nestle, where both companies inform that no money has changed hands.

The future of confectionery video

To celebrate the announcement, Android KitKat made a promotional video poking fun at the dramatic debuts of gadgets from other smartphone makers, especially those done by Apple. Google is expected to release the new OS in October and the video - complete with inspirational music and close-up "product" shots - promises that KitKat will be the "future of confectionery."

The video pokes fun at Apple's well-known product introduction videos and many believe that the voiceover sounds a lot like something Apple's design chief Jonathan Ive would say. Instead of Ive guiding viewers through the ins and outs of new hardware, we find "chief breaks officer" Chris Catlin extolling the virtues and design principles that go into producing confectionery.

Catlin's voiceover, where he says that "Every corner, every edge, every finger of every bar has been carefully considered and crafted to create a beautifully immersive and multi-sensory experience," reminds us of how Apple's Ive used to articulate his words.

While most of the video isn't too funny, the part where Catlin talks about KitKat being available in "2 megabites" and "4 megabites" will make this minute-long video worth it. Uploaded on September 3 in the official channel of Android KitKat, the video has so far received 524,408 views.

The alliance between Google and Nestle was announced on September 3, but talks to name the newest Android version "KitKat" had been brewing since last November. Rumours doing the rounds state that KitKat happens to be Android's engineering head Hiroshi Lockheimer's favourite chocolate.

Search Tags