GroupM agency MEC India has been appointed as the media agency of record (AoR) for Butterfly Gandhimathi Appliances, after a multi-agency pitch.
The account will be serviced by the agency's Chennai office. The company plans to expand its market presence and hence an agency that has presence across the country has been appointed.
VML Karthikeyan, EVP, marketing, Butterfly Gandhimathi Appliances, says, "In view of our plans to expand our market presence and move to be a pan India player, we wanted to partner with a national media agency to effectively handle our media planning and buying. Amongst the agencies we reviewed we found MEC to be a good fit in terms of understanding our business needs, culture, process and people. We are pleased to partner with MEC and hope that this association will bring in a vital difference in our media approach."
Rajendra J Prasad, head, MEC South, says, "Given Butterfly's reputation as one of the market leaders in the kitchen appliances segment, we are delighted to have been appointed its agency of record. With Butterfly poised to hit a high growth trajectory, we look forward to delivering cutting edge communication delivery solutions befitting this ambition."
For the record, MEC India's client portfolio includes Colgate Palmolive, Britannia, Reliance Industries, LG, Honda, FlipKart, Citibank, Nivea, Zee Network, CavinKare, DHL, Jaypee Group and Accenture.