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Phablets making their presence felt: The Mobile Indian survey

By Sandeep Budki , afaqs!, New Delhi | In Digital | September 23, 2013
Of the 25 most-viewed handsets in India, 12 come with 5 inch or more display screen sizes.

India is currently witnessing a smartphone boom with large screen sizes. This was revealed by a survey of The Mobile Indian (TMI), which analysed the online preferences of over one million people who visited the website (www.themobileindian.com) in August.

As per the Handset Hotlist survey, out of 25 most searched mobile phones on The Mobile Indian, 12 have 5 inch or bigger display, and out of the remaining handsets, 10 have 4 inch or bigger but less than 5 inch display.

If we analyse the consumer's search behaviour towards screen sizes of phones since January 2012, data from The Mobile Indian show that the average screen size among the 25 most searched phones was 2.9 inches and in July last year it was 3.5 inches. In January and July this year, it was 4.1 and 4.5 inches, respectively. In the latest monthly survey, the average size has risen to 4.6 inches among the Top 25 handsets.

Average Handset Screen Size

Commenting on the trend, a spokesperson for The Mobile Indian says, "Rise of phablets or smartphones with 5 inch and above screen size is primarily driven by Indian handset marketers who have made available phones with large screen for as low as Rs 6,400."

The spokesperson further adds, "Apart from affordable pricing, operators, handset marketers and app players are currently focusing on creating awareness among users about using mobile internet. Consumers on their part want to experience it on larger mobile screens which are leading to their affinity towards phablets."

As per the Handset Hotlist survey, Micromax Canvas 4 is the most searched smartphone - its second consecutive stint at the coveted position. Also, after a gap of five months, two handsets from HTC - HTC Butterfly S and HTC One Dual Sim, made it to the list.

Out of the 25 most searched handsets, six were from Samsung, five from Micromax, three each from Nokia and Sony, two each from Xolo and HTC and one each from LG, Karbonn, Apple and Intex.

As far as Relative Score is concerned this month, there was close competition for slot Nos 2, 3 and 4 for grabbing consumer interest. After that, it was quite neck to neck from position No. 9 onwards.

Top 25 Handset Hotlist for September 2013
Rank AugJulyChangeModelRelative ScorePrice (in Rs.)OSScreen Size (in Inches)
110Micromax Canvas 410017,000Android v4.2.15
21311Samsung Galaxy Core5212,900Android v4.14.3
3nanewXolo A500S516,500Android 4.24
43-1Samsung Galaxy Mega 5.84921,000Android v4.2.25.8
5nanewSony Xperia M4112,500Android v4.14
62-4Nokia Asha 501404,999Asha OS3
781Samsung Galaxy S Duos259,300Android v4.04
8124Micromax A92 Canvas Lite197,800Android v4.1.25
9167Xolo Play T10001913,999Android v4.1.14.7
105-5Karbonn Titanium S51910,000Android v4.15
11176Micromax Canvas Doodle A111189,949Android v4.1.25.3
122513Samsung Galaxy Grand Duos I90821717,990Android v4.15
136-7Nokia Lumia 520168,999Windows Phone 84
1410-4Samsung Galaxy Young157,400Android v4.13.2
15141Intex Aqua i51411,700Android 4.25
16nanewSony Xperia Z Ultra1344,990Android 4.26.4
17214Micromax A110Q Canvas 2 Plus1310,000Android v4.2.15
18nanewSamsung Galaxy Win (Quattro)1317,090Android v4.1.24.7
19nanewHTC Butterfly S1350,000Android v4.15
20nanewHTC One Dual Sim1146,500Android v4.1.24.7
21221LG Google Nexus 41124,499Android v4.24.7
2218-4Apple iPhone 51143,000iOS 64
23nanewNokia Lumia 6201014,200Windows Phone 83.8
24nanewSony Xperia T1011,630Android v4.0.44.5
2523-2Micromax Canvas 3D A115109,499Android v4.1.25

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