Stand up comedy group All India Bakchod, along with Bollywood celeb Kalki Koechlin and VJ Juhi Pande, has come up with a satirical video titled 'It's Your Fault', with rape as it subject.
In just six days, the video has been viewed over a million times on YouTube and has gathered more than 4,500 comments. Interestingly, these comments are not just from Indians but from other parts of the world, too.
Speaking to afaqs!, Tanmay Bhat, member, All India Bakchod, says, "We have taken cue from the daily conversations of the society pertaining to rape. It was a difficult subject to make a video as we were worried that a satire may backfire on us and also, we were not sure how people would react to it. But to our surprise, the video is finding takers all over the world."
He adds that the group has not spent a penny for the promotions. It uploaded the video on YouTube and spread the word on Twitter and since then, the video has gone viral. While some attribute its success to the strong message, others add that the presences of Kalki and Juhi have definitely helped.
After the December 2012 Delhi rape case, Gillette had also released an ad film titled 'Soldiers Wanted' that made a strong statement on the subject of women's safety.
('Viral Now' is a section about videos that are catching people's fancy on social media).