DMA ECHO 2013: India wins eight awards

By afaqs! news bureau , afaqs!, Mumbai | In Advertising | October 21, 2013
OgilvyOne Worldwide, M&C Saatchi and Netcore Solutions won silver and bronze metals.

India has brought home eight awards at Direct Marketing Association (DMA) ECHO awards, this year. While OgilvyOne Worldwide won five metals, M&C Saatchi clinched two metals with Netcore Solutions picking up one metal.


Vikram Menon

OgilvyOne Worldwide Mumbai won four silvers and one bronze. Three silvers were awarded to the agency for its work on Vodafone India for campaigns 'Bringing Alive the Blackberry Boys on Social Media' and 'Leads worth $700 mn unlocked at $5 per lead' under Communication/Utilities category, '30% more Vodafone employees are "Happy to Help"' under Retail/Direct Sales category, and 'The Mumbai Indians' campaign for Reliance Industries in the Publishing/Entertainment category.

Piaggio Vehicle's 'Once Upon a Vespa' got OgilvyOne its bronze in the Automotive category.

M&C Saatchi, which won bronze in Direct Mailing for Insurance category last year, won two bronzes this time. While one was for its 'Hastakshar Mudra' campaign for Aditya Birla Money in Financial Products and Services category, it clinched the second bronze for Birla Sun Life Mutual Fund's 'Laxmi Papad' campaign entered in the same category.

Netcore Solutions won one bronze for the HUL Active Wheel - Rural Missed Call campaign. The work was entered in the Consumer Products category.

On winning maximum number of awards among the Indian contingent, Vikram Menon, president and country head (India), OgilvyOne Worldwide, says, "Never before has an Indian agency won five ECHO Awards in a single year. This is a huge triumph for OgilvyOne India and a significant win for Ogilvy & Mather Asia Pacific."

The DMA ECHO award was held in Chicago, USA, and recognises campaigns that raise standards in strategy, creativity and results. The awards are given in 12 categories namely Automotive, Business and Consumer Services, Communications and Utilities, Financial Products and Services, Information Technologies, Insurance, Nonprofits, Pharmaceutical and Healthcare, Product Manufacturing and Distribution, Publishing and Entertainment, Retail and Direct Sales, and Travel and Hospitality/Transportation.

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