DMA ECHO 2013: India wins eight awards

India has brought home eight awards at Direct Marketing Association (DMA) ECHO awards, this year. While OgilvyOne Worldwide won five metals, M&C Saatchi clinched two metals with Netcore Solutions picking up one metal.

Piaggio Vehicle's 'Once Upon a Vespa' got OgilvyOne its bronze in the Automotive category.

M&C Saatchi, which won bronze in Direct Mailing for Insurance category last year, won two bronzes this time. While one was for its 'Hastakshar Mudra' campaign for Aditya Birla Money in Financial Products and Services category, it clinched the second bronze for Birla Sun Life Mutual Fund's 'Laxmi Papad' campaign entered in the same category.

Netcore Solutions won one bronze for the HUL Active Wheel - Rural Missed Call campaign. The work was entered in the Consumer Products category.

On winning maximum number of awards among the Indian contingent, Vikram Menon, president and country head (India), OgilvyOne Worldwide, says, "Never before has an Indian agency won five ECHO Awards in a single year. This is a huge triumph for OgilvyOne India and a significant win for Ogilvy & Mather Asia Pacific."

The DMA ECHO award was held in Chicago, USA, and recognises campaigns that raise standards in strategy, creativity and results. The awards are given in 12 categories namely Automotive, Business and Consumer Services, Communications and Utilities, Financial Products and Services, Information Technologies, Insurance, Nonprofits, Pharmaceutical and Healthcare, Product Manufacturing and Distribution, Publishing and Entertainment, Retail and Direct Sales, and Travel and Hospitality/Transportation.